Well Earned
For Shopify merchants

A loyalty programme that rewards effort, not just spend

Install from the Shopify App Store. Set your own rates and caps. Stay in full control of your costs.

Install from Shopify App Store See pricing

Free plan · 14-day trial on Standard

How Well Earned works

A merchant sets the rules. A customer earns through movement. Credit appears at checkout.

Merchant
1

A brand sets the rate

The merchant installs the Shopify app and sets earning rules — e.g. £0.20 per km cycled, capped at £15/month.

Customer
2

You move & sync

You log a 10km ride on Strava as normal. Well Earned reads it automatically and credits £2 to your account.

Customer
3

You spend it at checkout

Credit shows up in the cart on the brand's store. One click and it's applied — no codes, no faff.

Ride 10kmEarn £2 creditSpend at checkout

Everything you need to run it

Reward rules dashboard Click to enlarge

Reward & redemption rules

Activity rules dashboard Click to enlarge

Per-activity rates & caps

Live in minutes

Install from Shopify, enable the cart widget, you're live. No developers.

Set your own rates

Reward by distance or duration. Different rates per activity type if you want.

Earning caps protect margin

Weekly or monthly caps mean your exposure is always bounded.

Redemption rules

Cap the % of an order covered by credit. Restrict eligible products.

Rolling-window mode

Only credit activity in the 30 days after a purchase — drives repeat buying.

Product control

Allow on all products, exclude specific items, or restrict to a curated list.

Merchant pricing

Start free, upgrade as you grow

Both plans include the full app. No transaction fees.

Free

$0/ month

Up to 25 connected customers

Free for as long as you like. Upgrade any time from your Shopify admin.

Standard

$65/ month

Unlimited connected customers

Billed monthly via Shopify · Cancel anytime

14-day free trial

Try Standard free — no commitment

Every plan includes

  • Earned credit always stays spendable
  • Automatic Strava activity verification
  • Full credit rules & earning cap controls
  • Shopify cart widget — no coding needed
  • Product eligibility & redemption controls
  • Email support
Install from Shopify App Store

A natural fit for

Running & outdoor brandsCycling & endurance kitLifestyle & wellnessActive communitiesHealth & nutritionSports & fitness retail

Most loyalty schemes reward spending.
Well Earned rewards effort.

It's a different kind of loyalty — built around shared values, not transactions.

Genuine loyalty

Customers who earn rewards through effort feel a stronger connection than those who simply spend more.

Shared values

Reward movement and you attract customers who already share your brand's identity.

Repeat business

Customers with credit to spend come back. Those earning through movement come back even more often.

Questions from store owners

How is credit calculated?
You set the rate — for example, £0.20/km run. A 10km run earns the customer £2 of store credit. Different rates per activity type, with weekly or monthly caps.
What stops customers cheating?
Activity comes from Strava, which has its own fraud detection. On top of that, your earning caps mean exposure is always bounded.
How does setup work on Shopify?
Install Well Earned from the Shopify App Store, enable the cart widget through Theme Editor, configure your reward rules and you're live. Setup takes under ten minutes.
How much does it cost?
The Free plan covers up to 25 connected customers. Standard is $65/month for unlimited customers, with a 14-day free trial, billed monthly via Shopify. No long-term commitment: change plan or cancel anytime from your Shopify admin.
Can I control which products credit can be spent on?
Yes. Allow credit on all products, exclude specific items (such as sale products or gift cards), or restrict redemption to a curated list. Cap how much of an order can be covered by credit, so margin is always protected.

Integrates with

Made for Shopify merchants

Install directly from the Shopify App Store

Powered by Strava

Automatic activity verification

United KingdomIndependently built and operated in the UK

Start rewarding your customers’ effort

Free for up to 25 customers. Live in minutes from the Shopify App Store.

Install from Shopify App Store