Real rewards for real effort
Customers earn store credit by staying active.
Brands build loyalty that lasts.
I want to earn credit
Connect Strava and start earning store credit at participating brands for the activities you already do.
I run a Shopify store
Reward your customers' real-world movement with store credit. Live in minutes from the Shopify App Store.
How Well Earned works
A merchant sets the rules. A customer earns through movement. Credit appears at checkout.
A brand sets the rate
The merchant installs the Shopify app and sets earning rules — e.g. £0.20 per km cycled, capped at £15/month.
You move & sync
You log a 10km ride on Strava as normal. Well Earned reads it automatically and credits £2 to your account.
You spend it at checkout
Credit shows up in the cart on the brand's store. One click and it's applied — no codes, no faff.
You already move. Now get rewarded for it.
Sign up free with Strava, browse participating brands and start earning credit on your next ride, run, walk or hike.
Customer portal — wallet & checkout
Free for customers, always
No subscription, no hidden costs. Just real credit at real brands.
No new app to install
Connect with Strava once. Activities sync automatically — keep using Strava the way you always have.
Credit waiting at checkout
When you shop at a participating brand, your credit shows up in the cart automatically.
One wallet, many brands
Connect to as many participating stores as you like. Each brand sets its own rates.
No credit card. No subscription. Free for life.
A loyalty programme that rewards effort, not just spend
Install from the Shopify App Store. Set your own rates and caps. Stay in full control of your costs.
Live in minutes
Install from Shopify, enable the cart widget, you're live. No developers.
Set your own rates
Reward by distance or duration. Different rates per activity type if you want.
Earning caps protect margin
Weekly or monthly caps mean your exposure is always bounded.
App Store Common questions
Does it cost me anything?
Do I need a Strava account?
How do I redeem my credit?
Which activities count?
Integrates with
Made for Shopify merchants
Install directly from the Shopify App Store
Powered by Strava
Automatic activity verification
